"Neferka" comes from the words beautiful (Nefer) & life force (Ka) in ancient Egyptian language. Each piece is a poetic combination glamor of metals and embodiment of a geometric order.
Neferka's elemental value is to carry the owner's consciousness to the present when wearing, touching, looking or using the pieces. Re-tuning our minds to 'here' and 'now', our experiences become significantly more attentive.
Pieces are based on scientific, philosophical and spiritual inheritances of different cultures. With a different idea nesting in their souls, they share Neferka's core value of appreciation of the present and seeing the poetry of the story that we are a part of.
The concepts are materialized with unique craftsmanship skills, by representers of hundreds of years old Armenian jewelry making traditions in Grand Bazaar, Istanbul.
Eli Bensusan aims to create poetic instants that lead to transformative experiences, and jewelry is one of many fields that he is interested in.
He believes we can change the world only by improving ourselves, which requires a deeper understanding of our minds and bodies. He uses objects as tools for discovery of the self.
Alongside his design practice he is improving his poetry performance, music, and cooking skills.
You can find him at the Green Mill on a 'Sunday Night Poetry Slam', holding a Daisy Cutter. Or simply reach him from email@example.com.
Aret Çolakyan, Neferka's goldsmith who made countless pieces for famous brands and individuals in Turkey. He stepped into Grand Bazaar when he was 12 as an apprentice. He practiced secrets of this craft learning from his masters.
Nuran 'Boncuk' Karagöz is one of the most well known finishing masters of the Grand Bazaar. He started as an apprentice when he was 13 years old, and today he is known as one of the best finishing masters of the area.
Suat Eman & Kushala Vora for photography
& Nurhan Yapıcı for the wine
Eylül Cavaç for modeling